In other words, 4K ultra HD delivers stunningly vivid, super-immersive visuals that will bring new life to your favourite films, shows and sporting events. Expect more detail, greater clarity and enhanced colour accuracy. What does this mean? Well, more pixels (we’re talking 8 million pixels packed onto your screen) means dramatically improved picture quality. In a nutshell, 4K ultra HD represents a massive leap in visual fidelity, introducing a fourfold increase on the resolution of its HD predecessor, 1080p. With most TV manufacturers offering 4K technology across a wide range of price points and screen sizes, there’s never been a better time to experience it for yourself and see what all the fuss is about. But a ground-breaking 4K pixel count is now more obtainable than ever, meaning more and more homes can experience the extraordinary detail and clarity of stunningly cinematic resolution. Not so long ago 4K ultra HD TVs were regarded as inaccessibly high end.
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