6 Whether you’re focused on increasing online sales, generating leads, or growing offline sales, Performance Max helps you achieve your goals in four main ways:ġ. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.
As a result, you can show up for more customers and drive more conversions based on your goals. Performance Max allows you to promote your business across all Google Ads inventory. shoppers report buying from a brand after seeing it on YouTube, 4 and 91% of Google feed users say they took some kind of shopping or product-related action immediately after discovering new products, services or brands on their feed. 3Ĭonsumers are moving seamlessly between online experiences to find buying inspiration. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year.
They complement your keyword-based Search campaigns to help you grow performance across Google’s full range of advertising channels and inventory.Īfter strong beta results, Performance Max campaigns will roll out to all advertisers around the world starting today. Last year, we introduced Performance Max campaigns as a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. If change is the challenge, automation is the solution businesses and agencies are using to stay ahead of ongoing shifts in consumer demand. Thankfully, advertisers don’t have to predict the future to be ready for it. Meanwhile, searches for "best all-inclusive resorts" have grown globally by over 200% YoY 2 as people get inspired to travel again. For example, Google Image searches for "yard landscaping ideas" have grown globally by over 80% YoY 1 as people look for more ways to spruce up their homes. And we’ve seen this clearly in online consumer behavior. In an unpredictable year, change has been a reliable constant.
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